WIBISCO and Variety joined forces to bring cheer to Barbados’s youth during the recent Christmas season. As part of their ‘Win it Now’ Christmas promotion, WIBISCO contributed to Variety part proceeds from the sale of their popular Eclipse and SodaBix cracker promotional multipacks. The cash contribution to Variety of approximately BDS$8,000 allowed Variety to provide a large number of supermarket vouchers to children and their families, which in turn enabled them to purchase groceries and household items. Donnah Russell, Executive Director, Variety, thanked the company for their support, “We were extremely pleased that through WIBISCO’s partnership we were able to continue the legacy of Auntie Olga, who conceptualized the voucher programme to benefit Barbadian youth.” She added, “The WIBISCO brand is always extremely popular with children and adults alike.”
Clifford Gooding-Edghill, Brand Manager, WIBISCO, confirmed, “We have always sought opportunities to partner with service organisations in their efforts to assist others in our communities, especially in the area of youth development and Variety provided such an occasion.” Mr Gooding-Edghill continued,“This is WIBISCO’s first such partnership and we are very pleased with the overall result and opportunity to assist so many.”
Variety also received support from WIBISCO as the service organisation hosted over 250 children to a party at On the Green Mini Golf Club. The children came from various communities and children’s homes in Barbados. WIBISCO’s involvement in the community extends to a number of organisations spanning youth, sports, culture and humanitarian outreach programs.
