Who We Are

Meet Some Key Team Members

Lorenzo Roach

General Manager

Mr. Lorenzo Roach joined WIBISCO as its new General Manager in 2018. Mr. Roach, an MBA graduate of The University of the West Indies, has 17 years of experience in the manufacturing industry, serving in managerial positions in both Supply Chain Management and Plant Operations.

He has preserved WIBISCO’s strong legacy as a leader in the manufacturing industry. In commenting on the strategic direction of the company, he noted, “I look forward to building on this strong foundation, continuing to grow the business locally, regionally and internationally with the support of the team at WIBISCO.”

Diane Payne

Commercial Manager

Miss Diane Payne joined The West India Biscuit Company Limited (WIBISCO) in Barbados, as Sales & Marketing Manager in June 2003. Currently she holds the position of Commercial Manager with responsibility for both the Barbados and export markets.

Ms. Payne holds a Masters of Business Administration (MBA) in International Business from the University of Bristol, UK; and a Bachelor of Science Degree (BSc Honours) in Computational Linguistics and Modern Languages (French and Spanish) from the University of Manchester Institute of Science & Technology (UMIST), UK

Lisa Murray

Export Manager

Lisa Murray has been with WIBISCO since 2004 and has held roles in both the Sales and Marketing departments. She is currently the Brand Manager responsible for Export.

With a BSc. Management from the University of the West Indies and a MA International Business Management from the University of Newcastle upon Tyne, Lisa is an avid reader who enjoys relaxing with friends and family at any of Barbados’ breath-taking beaches.

Scroll to Top