WIBISCO and Tridents play together

The Barbados Tridents will have the support of one of Barbados’ iconic brands as they prepare for the 2017 Caribbean Premier League. WIBISCO’s Shirley biscuits have signed on with the team as a sponsor for this year’s campaign. During a recent meet and greet between the sponsors and members of the team, Abigail Brown, WIBISCO’s…

WIBISCO’s “Blue Vanilla” takes Gold!

WIBISCO coupled an innovative digital strategy with national pride to win big, when their “Blue Vanilla” social media campaign won them a Gold Award at the Caribbean Advertising Federation’s (CAF) American Advertising Awards (AAA), formerly known as the ADDY Awards. WIBISCO leveraged the limited edition flavour for Tea Time cookies, created to mark Barbados’s 50th…

WIBISCO Celebrates National Biscuit Week

Melville Williams chatting with Laina Jacob, WIBISCO’s Human Resources Manager As The West India Biscuit Company Ltd. prepares to celebrate its 105th anniversary on Monday 12th October, the Company has launched a series of activities and declared the start of the inaugural “National Biscuit Week” in Barbados. Ms. Diane Payne, Commercial Manager, WIBISCO, noted the…

WIBISCO wins big at NISE award ceremony

The Challenge In 2014, NISE launched their “100 Improvements in 100 Days Challenge” under the theme ‘Moving Barbados Forward’. The contest attracted employees in 51 public and private sector organisations and over 5,000 individuals, churches and community groups and encouraged them to adopt new attitudes, habits and approaches to goal-setting, problem solving and continuous improvement.…

WIBISCO & Variety Partner TO Bring Cheer

WIBISCO and Variety joined forces to bring cheer to Barbados’s youth during the recent Christmas season. As part of their ‘Win it Now’ Christmas promotion, WIBISCO contributed to Variety part proceeds from the sale of their popular Eclipse and SodaBix cracker promotional multipacks. The cash contribution to Variety of approximately BDS$8,000 allowed Variety to provide…

Shirley Classic Biscuit

The Story of a Caribbean Classic

The Shirley Biscuit is well-loved throughout the Caribbean, and has won over hearts in South and North America, as well as the United Kingdom.   What makes Shirley extra special is that its creation was not plotted and planned in advance like many new products, but began its life speedily back in 1952.   It…